Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising ...

OpenAI has unveiled a new AI assistant called “dots,” designed to work proactively on users’ behalf, even as the company ...

Snap Inc. has announced new experiences, partnerships and AI capabilities for SPECS, its augmented reality glasses designed ...

NIQ’s Saudi FMCG data for the year to April 2026 shows the same edit at national scale. Value products grew 22.1%, which fits ...

Nestlé has appointed WPP to develop and operate an integrated, AI-driven content model for its Greater China brand portfolio, ...

Yango Play has partnered with Spark, part of Publicis Groupe, to mobilise 1,419 creators across Egypt as part of a TikTok ...

UAE consumers are increasingly looking for products that combine value, convenience and affordability, while FMCG brands face ...

As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: ...

Chief of Arab News, Faisal Abbas has posted a teaser video for a new project, captioned "Arab Views - coming soon." ...

The Middle East’s loyalty market is growing 15.1% year-on-year and is forecast to reach US$5.6 billion by 2030, according to ...

Qatar is expanding the use of artificial intelligence and connected technology across its tourism sector, with digital ...

Saudi Arabia’s Gen Z is challenging some of the assumptions that shape the global conversation around young consumers, with ...