A brand investing more in influencer marketing faces a bigger question than how to run more campaigns. It needs to decide ...

Also, the ASA banned a controversial ad from Huel this week, and the case isn't dissimilar to others we've seen in the influencer world. More on that below. October is upon us, meaning it's officially ...

PI LIVE is just around the corner, and this year, we're launching the Influencer Commerce Summit. Expect hot discussions, ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...

News, events and insights covering affiliate marketing, performance marketing and the creator economy. Home of PI LIVE and ...

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners ...

New research from Manychat proves niche creators bring the ROI brands are looking for.

So, welcome back to another edition of SoFire’s Hot Campaigns, where we take a detailed look at the most creative, strategic, ...

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now ...

Live entertainment giant Live Nation is now making a major, direct play for creators, backing a new venture designed to help ...

Here’s our run-through of all the exclusive Hello Partner content you got your hands on in September — plus insights from the Hello Partner team.