In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam ...

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it. Today ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the market, the tools and your needs. The martech ...

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, the creator of “ROI: The ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream ...

I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens to reflect on whatever is occupying my attention at the moment.

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in ...