Executive Summary Artificial intelligence (or AI) is changing how travelers discover and evaluate travel options. Tasks once ...

This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including August 2026. The Skift Travel Health Index ...

Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing key evidence, a decision horizon and actions that can be taken. This trend is just beginning to ...

Global travel demand remains resilient, but the strongest growth opportunities are concentrated in emerging markets, where higher travel intent and rising spending power are driving faster momentum ...

We take for granted that Gen Z's will be just as avid travelers as their older Millennial peers; that might be a bad assumption. Gen Zs still like to vacation but our new research shows that financial ...

Consumer love for travel, rising demographics, and exciting innovation square off against unstable geopolitics, affordability challenges, and a lukewarm economic expansion Perhaps the one word to ...

Travel demand is holding in 2026, but growth will favor markets and brands that adapt as power shifts geographically and behaviorally. As we head into 2026, global travel demand remains resilient — ...

The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors.

Hotel loyalty is being reshaped by rising traveler expectations, rapid advances in technology, shifting economic conditions, and evolving owner priorities. This report maps the forces redefining ...