In French agency group Publicis’ Q3 earnings last year, CEO Arthur Sadoun claimed that his company’s investments in AI were helping it win business without competing in a traditional pitch process.
Ultimately, the future of AV is not humans versus machines, but humans with machines. The strongest teams will combine ...
In this week’s Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. Top Stories. UK Broadcasters Report ...
Last summer, the Institute of Practitioners in Advertising (IPA) warned that the advertising industry was approaching a ...
Goalhanger takes full control of ad sales, a US judge rules that Google can face $3.2 billion in publisher lawsuits relating ...
RTL AdAlliance, the RTL-owned sales house which represents European broadcasters’ inventory in international markets, this ...
The fifth edition of VideoWeek’s European Video Awards took place in London’s Grand Connaught Rooms last night, as leaders ...
While chatbots and LLMs have made it easy for consumers to summarise swathes of text-based context, video has remained ...
In this week’s Week in Charts, Carolyn McCall on ITV’s Sky deal, AI’s impact on strategy roles, and Netflix’s stock market decline. To have Week in Charts delivered to your inbox, you can sign up to ...
It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s also ...
The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV ...
At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution “the final piece of weeks of ...
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