What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down ...

Spotify recently began making podcast inventory available programmatically, which is something buyers have been asking for, ...

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Competition is stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they ...

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

The Trade Desk won the battle for the open internet. But it might be losing the war for the future of the web to walled gardens and AI search.

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context ...

Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...