Procter & Gamble’s chief brand officer reflects on decades of iconic marketing, breaking down silos, and how AI is reshaping ...

The deal, a shared ownership structure between the creative agency and the communications and entertainment group, is the ...

Marcel was launched almost 10 years ago by Publicis Groupe chief executive Arthur Sadoun, attracting much scrutiny. Backed by Microsoft, it was an internal platform for Publicis staff and has since ...

New spots from Tombras signal a shift away from price-driven ads toward experiential retail and customer loyalty.

By putting women's safety at the center, Nike is reviving the purpose-driven approach that helped build its cult following.