Procter & Gamble’s chief brand officer reflects on decades of iconic marketing, breaking down silos, and how AI is reshaping ...

The deal, a shared ownership structure between the creative agency and the communications and entertainment group, is the ...

Marcel was launched almost 10 years ago by Publicis Groupe chief executive Arthur Sadoun, attracting much scrutiny. Backed by Microsoft, it was an internal platform for Publicis staff and has since ...

Omnicom Media Group was named media agency of record for Lavazza. SAMY was named Grindr’s agency of record for U.S. and ...

New spots from Tombras signal a shift away from price-driven ads toward experiential retail and customer loyalty.

By putting women's safety at the center, Nike is reviving the purpose-driven approach that helped build its cult following.

This is a wonderful example of OOH that embraces simplicity in plain sight. The thread between baseball and travel work perfectly together. The creative takes a memorable yet straightforward stance ...

Away is leaning into one of travel’s most viral social media moments this year by officially bringing DJ and producer John ...

Coffee brand Lavazza has appointed Omnicom Media as its global media planning and buying agency following an eight-month competitive pitch led by Ebiquity. WPP Media, the incumbent on the account, is ...

Snap has hired actor Robert Downey Jr as its honorary, and first, chief customer experience officer of its augmented reality ...

TBWA’s cultural intelligence imprint Backslash surveyed consumers across the US and UK to map the growing distrust reshaping how brands earn attention.

The global head of business marketing reflects on six years of evolving ad products, shifting marketer priorities and ...