New research reveals why sustained creator partnerships drive stronger brand affinity and purchase intent than one-off ...

A new campaign from BBDO New York and Weber Shandwick taps into brand lore to award one winner a can-shaped urn and 200 years ...

From billboards to “purple cows,” the personal injury law firm taps into unique partnerships, creative collabs and wacky ...

Meta will ban advertising and paid marketing messages from ByteDance, the parent company of TikTok, across its platforms in ...

Publicis Groupe has reported organic net revenue growth of 5% in the third quarter of 2026. With net revenue at €3.81bn ...

Some luxury car brands strictly target male audiences. However, Genesis is deploying Korean hospitality and cultural trips to ...

“Send Nudes,” a self-initiated campaign from the women-led New York agency, asks women to take topless photos of themselves and save them, creating a visual record they can review later for changes in ...

Big Spaceship named Raphaël Bouquillon as chief client officer, Alessandra Pinho as chief strategy officer and Simon Harrison ...

WPP has been undergoing a restructuring under CEO Cindy Rose. Earlier this year, the company created WPP Creative as part of ...

During Advertising Week New York (AWNY) this week, comms pros discussed how social media is transforming political campaigns, ...

Created with GSD&M, the airline’s Enter Airplane Mode platform turns phone notifications into Rapid Rewards points.

Jon Cook, global chief executive at VML and global CEO of WPP Creative, is exiting the network after 30 years. Cook will ...