The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and ...

At AWNY, Morgan Stanley and X detail their Cashtags partnership, a test of whether real-time financial interest can drive ...

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is ...

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

Genius wonders whether their engagement can help brands reach fans effectively and if the company can show that its approach ...

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: ...

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in ...

Personalization promises stronger customer relationships and better marketing performance, but incomplete records, ...

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs ...