How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.

Claude’s policy refresh clarifies deceptive campaign restrictions as AI agents take on more independent marketing work.

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

Sunway Pyramid celebrates Pompompurin's 30th birthday with character experiences, games, collectibles and shopping rewards.

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

That is the premise behind Sour Patch Kids' first integrated UK advertising campaign, "Not As Sweet As They Look," created by VCCP. The Mondelez-owned candy brand has turned its playful online rivalry ...

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...

OpenAI is rolling out GPT-6 with Intelligent UI in ChatGPT, allowing answers to include interactive elements such as charts, buttons, forms and task-specific tools. The October 7 update applies to the ...

Disney+ will stream Super Bowl LXI alongside ESPN and ABC, giving Disney another route to deliver its biggest football broadcast to subscribers. The October 7 announcement adds distribution through ...

Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.

OpenAI is rolling out GPT-6 with Intelligent UI, allowing ChatGPT to answer with interactive elements as well as text. A response can become a comparison, a visual explanation or a small tool that ...