Why it matters: AI-guided and creator-validated discovery surfaces can improve personalization and direct monetization.

Gains across several sectors show why marketers should blend linear's scale with CTV's targeting and interactivity.

PhRMA says the voluntary MFN agreements are acceptable, but opposes the mandatory pricing. It claims CMS is trying to impose ...

As traditional audience signals become less reliable, marketers are looking for more consistent ways to understand consumer ...

Some 41% of US ad buyers expect to increase spending on in-person and experiential marketing this year, according to IAB data ...

The news: Consumer pushback against personalized and real-time dynamic pricing continues to gain steam.

AI-powered search is reshaping how consumers discover products, and it's creating urgent monetization challenges for ...

US retail leaders rank social commerce, like TikTok Shop and Instagram Shopping, among their top two holiday order drivers, ...

Target and Chase are betting that the future of marketing won’t be purely digital. Instead, physical experiences, from retail ...

Advertising Week New York 2026 kicked off on Monday, and EMARKETER is on the ground to hear everything from the latest CTV ...

AI may be capable of extraordinary things, but for marketers, its biggest opportunity right now is decidedly less exciting.

Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER ...