As audiences fragment across languages, platforms and markets, brands are finding that regional celebrities can bring ...

India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of ...

Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO ...

Canva, Adobe, Figma and AI tools have put creative production in brands’ hands. As more work moves in-house, agencies must ...

Hyderabad-born Sid’s Farm is scaling its tested-dairy proposition across 60+ cities. Chief Growth Officer Tamal Chatterjee ...

Myntra’s four-part micro-drama, ‘Folks in the Building’, brings familiar internet personalities together as fictional ...

From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very ...

Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to ...

The campaign film, conceptualised by Famous Innovations and directed by Ria Singh, celebrates the personal moments of ...

Conceptualised by Narrative by CPR Global, the campaign includes a digital film, a print appeal, a dedicated website and planned community-level activations ...

Himalaya BabyCare has launched a new campaign for its Gentle Baby Wash, focusing on a newborn’s first bath and the concerns ...

Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment ...