The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less ...

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ...

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...