Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

Some of the fastest-growing retailers in retail media ad impressions during the 2024 holiday season included Best Buy, Chewy, ...

The WPP report found that more than a quarter of fashion and beauty shoppers who follow influencers have purchased luxury ...

Similar to automated ad tools launched by Google and Meta, X's Grok-powered launches allow advertisers to manually edit the ...

Disney has outspent any movie release this year with $22.2 million in national TV advertising, according to EDO Ad EnGage.

Despite its value and reputation being tarnished through staff cuts, threats aimed at advertisers and the proliferation of ...

Despite the concerns of its own Safety Council, Meta is pushing ahead, sharing a vague overview of the forthcoming, ...

A federal judge has thrown out antitrust claims by Unlockd Media, a now-bankrupt Australian ad company that served ...

Along with its recent plans to launch in Mexico, TikTok will expand operations to Italy, Germany and France, with longer-term ...

The pro driver pitches the idea of cutting his racing gear in half to show how the wireless brand can cut consumers' wireless ...

The NBA just recorded its second-worst performance of the NBA All-Star Game ever with 4.7 million viewers on TNT, down 13% vs ...