Our Sales Leads column covers the latest initiatives from brands and media agencies. View past columns in the archives here.

The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...

At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.

Michelob Ultra becomes Official Beer Sponsor of the NHL. Paramount commits to at least 30 films released into theaters in ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

In partnership with Grupo BIND, Inter launches a digital local account connecting Argentines directly to global investments. Global CEO João Vitor Menin and SVP CFO Santiago Stel traveled to Buenos ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

Tourism: Inviting visitors to experience the nation’s rich biodiversity and cultural heritage. Logistics: Leveraging world-class infrastructure, connectivity, and the Panama Canal. Sustainability: ...

For Alba Castillo Baylin, VP, Stakeholder and Social Impact Management at The Coca-Cola Company, Coca-Cola’s sponsorship of the FIFA Men’s World Cup 2026™ extends well beyond visibility during one of ...

Verizon's Total Wireless took an unexpected, community-first approach to connecting fans with the FIFA 2026 World Cup. Portada talked to Susie Corona, Associate Vice President and Head of Marketing ...

Omnicom Media and NBCUniversal have introduced Dynamic Contextual Content, a new Connected TV (CTV) solution designed to adapt advertising creative according to the program, episode, surrounding ...