PR has spent decades trying to prove its value. AVE gave us a number, but not necessarily a meaningful one. Then came reach, impressions, share of voice, backlinks, website traffic, and engagement.

Aēsop's Fragrant Fables Library I’m including this story, even though it wasn’t actually very easy to get visuals or ...

The Great Employee Benefits Study 2026 found that 49% of UK employees hadn’t used all the benefits available to them in the ...

Agencies need people who can turn multiple data sets of information into intelligence, not simply just another dashboard or ...

PRmoment keeps the PR industry up-to-date with fresh insights, campaign ideas, industry trends and inspiration.

There’s been an interesting genre of stories developing in the second half of 2026. Let me share a few examples: Wetherspoons bans customers playing music from phones in pubs – BBC Influencers share ...

This feels like the week that the global media finally realised that maybe, just maybe, vaping could not be all that good for ...

A bold mandate for energy But, in an emotionally-charged delivery, the PM also outlined how the government plans to transform ...

PRmoment keeps the PR industry up-to-date with fresh insights, campaign ideas, industry trends and inspiration.