Blast, the international esports tournament organiser, is to open a New York office as it develops plans to tap into the ...

Global drinks group Diageo has signed as the ‘Official Spirits Supporter’ in the Americas for the 2026 World Cup, hosted by ...

Lega Serie A is set to announce a sponsorship agreement with Bazr, the emerging ‘live social commerce app’ that blends online ...

TKO Group Holdings, the parent company of WWE and the Ultimate Fighting Championship (UFC), saw its revenue increase by four ...

New Zealand Rugby posted a loss of NZ$19.5m (€10.2m/$11.5m) for 2024, its third successive year of being in the red, with spending on its new media platform, NZR+, a major contributing factor.

Warner Bros. Discovery has registered a narrow loss in the first quarter, with total revenues down to $8.98bn (€7.95bn) ...

The Aramco Team Series on golf’s Ladies European Tour has been rebadged as the ‘PIF Global Series’ in a renewed commitment ...

Building on its ambassadorial deal with WNBA star Angel Reese, Cash App has signed a jersey patch agreement with the league’s ...

Major League Baseball has followed in the footsteps of its rival North American leagues by securing its first-ever sponsor in ...

LaLiga has terminated its exclusive media rights contract with Galaxy Racer (GXR) in the Indian subcontinent, and is poised ...

The Professional Tennis Players Association has scored an initial win in its legal campaign against the sport’s governing ...

InCrowd expanded its focus last year to reposition as a holistic solutions provider for the sports industry. Through the ...