The agreement makes IM8 the league's official nutrition partner in Australia and eight markets across Southeast Asia.

This partnership will span the next two seasons at least, beginning with the 2027 edition of the race in Adelaide.

Basket.TV operates primarily in Latin America, covering both domestic leagues in those countries, and international competitions.

The Australian Open will become Adobe’s first tennis sponsorship globally. (Morgan Hancock/) Software giant Adobe has made its first entry into tennis through a multi-year partnership with the ...

Telecommunications giant Deutsche Telekom has retained live rights to German soccer's third-tier men's competition through 2030-31.

The package also includes coverage of additional CONMEBOL competitions, including the women’s Libertadores Femenina. (Credit: CONMEBOL) CONMEBOL, South America’s governing body for soccer, has ...

The Hong Kong-based financial institution has been involved with table tennis in the territory for over three decades.

Soccer and the Premier League represent big business, with more money in the game than ever before. At its core, the Premier League is a highly commercial product and all involved are exploiting that.

North America’s Premier Lacrosse League (PLL) yesterday (July 21) announced the completion of a Series D round of funding. The round was led by return investor The Chernin Group, a US investment ...

The top French soccer league will reportedly go to market with a domestic broadcast rights tender in November.

BeIN will cover Wimbledon exclusively in Brunei, Cambodia, Timor-Leste, Hong Kong, Indonesia, Laos, Malaysia, the Philippines, Singapore, and Thailand.

The LIV 2.0 project relies heavily on the league being able to convince its best players to stay on.