Wet Ones fooled fans with a fake celebrity scandal, Angry Orchard resurrected the ’90s video store and Chipotle turned fresh ...

Now, less than a year into that assignment, Turnbull is preparing to leave. In early 2027, he will succeed the outgoing Jon ...

Speaking with The Drum at Advertising Week New York, Crossan-Matos offers a glimpse into a ‘virality playbook’ that gives ...

Brand discovery once followed a path marketers could plan around. Today, the journey might start with a creator’s video, a search query or a question posed to AI. The first answer someone finds can ...

AI-generated radio ads threaten creative jobs and brand quality. Learn why human talent matters more than cost savings in advertising production.

Brown’s argument was that ambition belongs to whoever defines it, whether that means a private jet or three days a week ...

The soap opera, after all, began as branded entertainment. Mobile-first storytelling offers brands a chance to create recurring characters and worlds around their values rather than interrupting ...

There has been lots of innovation in OOH in recent years and the channel is becoming remarkably sophisticated. It can be more ...

The qualities that set great copywriters apart, from conciseness and nuance to storytelling and spelling, have been ...

Arthur Conan Doyle killed Sherlock Holmes in 1893 and readers made him bring him back. Ahead of B2B World Fest, Lesniak Swann ...

Severance offers a fantasy of switching off from work entirely. Real decision makers never do. Bloomberg Media’s David ...

Speed is the least interesting thing AI offers marketers, as far as Michael Fasciano is concerned. The trait he values most ...