Sadoun argues that the Omnicom-IPG takeover has concentrated competition at the very top of the global holding company market ...

Speed and value are two different things in design, says RAPP UK’s vice president of design, a Drum Awards Festival juror.

When Volkswagen of America first inked its deal with US Soccer in 2019, the North America-hosted World Cup was still seven years away, the women’s football revolution was still in its infancy and ...

Retailers transform into media owners with in-store screens, creator content, and intelligent orchestration technology that ...

Jamie Jouning, global head of advertising at The Economist, opened with research The Economist ran with McCann, surveying ...

Retail media networks are shifting focus back to onsite ads, prioritizing higher margins over offsite expansion. Discover why ...

Cumulative attention, not frequency, drives brand lift. Lumen's study reveals TV ads get 16x more attention than open ...

Turco brought it to his world. In consumer marketing, these partnerships are sexy. In B2B, he called it “geek chic.” B2B used ...

Young men have long hesitated to walk into an Ulta Beauty store and ask an associate about a skin problem. Kelly Mahoney, the ...

Commerce media has benefited from a period of rapid expansion in the UK, but its next chapter will be defined less by novelty ...

That gives a hotel booking a second use as a shopping calendar. A destination and a departure date tell a sunscreen brand ...

AI video in advertising isn't evil—it's the future. Discover how data-driven creativity and AI combine to revolutionize ...