Brands have welcomed Swift's orange era on social media, while searches for the shade saw a "dramatic surge" online.

After teasing her latest announcement with yet another glittery countdown online, Taylor Swift shared on Aug. 21 at 2 p.m.

When Taylor Swift announced her twelfth studio album, The Life of a Showgirl, fans were — of course — excited. It marked the ...

Keeping the streak alive, Taylor Swift once again posted a dazzling vinyl edition for her upcoming album, “The Life of a ...

The timer led to a sixth version of the album available for $29.99. Enter, "Baby, That's Show Business," in a first and only ...

Swift also surged in popularity on Spotify after her album announcement. She rose to No. 1 on Spotify’s daily artist chart ...

As one of Taylor Swift‘s closest friends, Zoe Kravitz was one of the first people to hear songs from the pop star's new album ...

Pop star Taylor Swift revealed "The Shiny Bug" edition artwork for her 12th studio album. "The Life of a Showgirl" is set for an October 3 release.

Taylor Swift has secretly used the title of her new album, The Life of a Showgirl, to have a dig at her old enemy Kanye West, ...

Fans spotted clues that Taylor Swift planned a major collaboration for her upcoming album before her surprise reveal.

Fans believe orange was also set to be the colour scheme of Swift’s lost album Karma, which was supposedly scrapped as the ...