While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads.

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

First reported by Gaming on Linux, Valve has added a new advertising page to its Steamworks developer documentation. The page ...

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.