Many sequences in Korean dramas dis-play the involvement of commercial advertising, and one of them was carried out by Kopiko, which was hailed as the first Indonesian company to do so.

opiko brand. The most interesting findings are to characterize three types of consumer perceptions of brand product placement in K-drama, the first one is the perception of Kopiko …

SPECIES INFORMATION: Psychotria grandiflora, a member of the coffee family (Rubiaceae) is a tree or shrub, up to 5 m tall. Flower corollas are white and tubular. DISTRIBUTION: Endemic …

Kopiko uses a form of product placement in television media where they passively show the products multiple times as a unique marketing strategy to promote and create Kopiko awareness.

KOPIKO COFFEE CANDY. 2.

H1: There is an effect of Kopiko's product placement in the Korean drama "Hometown Cha-Cha-Cha" on the brand awareness of the South Korean people.

analyzing the Mayora Indah Ltd case study. In the discussion section, this article will first describe the condition of coffee commodities in Indonesia, then describe the company profile of Mayora …