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YouTubeThe Hustle
Why This “Perfect” Merger Went Wrong
Kraft Heinz looked unstoppable after its $45B merger in 2015. But aggressive cost-cutting and underinvestment in innovation hollowed out the business as consumer tastes changed. By 2018, the company announced $10.2B in operating loss and a $15.4B write down. It’s a textbook example of how efficiency without growth can break even the biggest ...
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