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Blakely wrote the Spanx patent from a textbook. Lawyers quoted her $3,000 to do it, so she bought a book on patents at Barnes and Noble and wrote the application herself. Her mother drew the prototype sketches. She did every job that a founder normally pays a specialist to do. ne sold it the same way. The bathroom demonstration at eiman Marcus was not a one off moment of nerve, it was er method. She travelled the country putting the product h herself in front of store buyers, because she had wor
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