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Bud Light - March Madness, ft. Dylan Mulvaney (2023)
In 2023 there was a huge controversy about the collaboration between Bud Light and transgender Tik Tok influencer Dylan Mulvaney, which led to a boycott, a huge drop in sales, the axing of some responsible managers and... a LOT of free publicity. But it was not the first time that Bud had done some "Marketing the Rainbow
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