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When I first started my home care agency, I thought marketing meant big banners, expensive ads, and fancy promo boxes. It doesn’t. Marketing is relationship building. Tonight, I walked into Dollar Tree and picked up small, thoughtful items to create appreciation gift bags for: • Social workers • Discharge planners • Executive Directors • Front desk gatekeepers • Rehab coordinators Because here’s the truth… Referrals don’t come from flyers. They come from trust. And trust is built through consist
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