Channel 4: Tokyo 2020 Paralympics Super. Human. campaign
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Channel 4: Tokyo 2020 Paralympics Super. Human. campaign
Channel 4’s campaign for the 2020 Tokyo Paralympics saw 4creative develop its iconic Superhumans campaign into new ground.
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Channel 4’s Tokyo 2020 campaign transports viewers into brutal world of Super. Human.
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Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek
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